HOW TO MAKE YOUR BRAND COHESIVE ACROSS PLATFORMS
Krishna Solanki (brand & website designer) shares some tips on how to make your brand cohesive across all touch points.
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PERSONAL BRAND PHOTOSHOOTS
“ To be in business today, your most important job is to be head marketer for the brand called you ”
— Tom Peters
People buy from and do business with people they trust. They need to know who you are, what values you have in common, what your personality is like.
Using photography to reinforce your personal brand is a great way to take advantage of the visual nature of the human brain.
Photography plays a key role in delivering the personality of your brand and helping your audience build trust and feel connected.
Intentional and beautiful brand photos will help you show up for your business with confidence, authenticity, and ease.
Who is this for?
Creatives, entrepreneurs, professionals, freelancers who...
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want to feel empowered and confident to show up online
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want their ideal clients to resonate with them before they’ve even spoken to them
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want their images to reflect their true personality
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want to save time with a library of strategic & on-brand images that will help set them apart
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have seen the power of building a meaningful personal brand and want to take theirs to the next level
KELLY, HAPPY COMMUNICATIONS
You really helped my confidence and nurtured me on our shoot. I felt so safe under your guidance
STEPHANIE, THE TROVE CAMBRIDGE
As someone who has not been comfortable in front of the camera for many years, Elodie put me at ease with her coaching and since the shoot I have been much more comfortable having my photograph taken.
SUE, SOOKIO
Elodie was so good at the planning stage alone that I was recommending her before we'd even done the shoot!
KATIE UNDERWOOD & CO.
Elodie has an incredibly thorough process and stage directed in minute detail, telling me exactly what to do in any given moment so that we got the very best shots possible .
I'm so very grateful to her for guiding me through. And I can't wait to share more.
Gallery
INTENTIONAL BRAND PHOTOS WILL GET YOU IMMEDIATE RESULTS
- but don't take my word for it:
During Elodie’s incredibly thorough consultation process, she asked me about the clients that I would like to serve in the future. We looked closely at the range of services I offer, and how people feel when they work with me. We designed the shoot with my 'dream' clients in mind: and the effects have been immediate.
Within days of using Elodie's images in my online portfolio, I received several new client enquiries. [July 2020] I am now fully booked into 2021.
The best part? The 'dream client' we discussed in our shoot preparation reached out to me personally, and even mentioned my new brand images in our meeting. We start work soon.
I'm incredibly grateful to Elodie for bringing my vision to life. Thank you!
Packages
The personal brand starter
£450
Perfect if you're getting started and you need a few images for your website and social media profiles
Bespoke photoshoot plan (including advice on what to wear, location and props; and bespoke moodboard & shot list)
1.5-hour photoshoot, in my studio or at your place*
Posing and expression coaching throughout your photoshoot
10 images
created with your brand strategy and your ideal client in mind
A proofing gallery
to give you control of your image selection
*Subject to travel fees
+Option to add professional hair & make-up
The personal brand professional
£650
Ideal if you're raising your visibility and you need a bank of cohesive brand images for your website, social media, marketing content, and PR opportunities
Bespoke photoshoot plan (including advice on what to wear, location and props; and bespoke moodboard & shot list)
1/2 day photoshoot, at any chosen location*
Posing and expression coaching throughout your photoshoot
20 images
created with your brand strategy and your ideal client in mind
A proofing gallery
to give you control of your image selection
*Subject to hire and travel fees
+Option to add professional hair & make-up
The personal brand expert
£950
For a vault of consistent images you can reach into at any point throughout your marketing process.
Bespoke photoshoot plan (including advice on what to wear, location and props; and bespoke moodboard & shot list)
Full day photoshoot, with the option to cover multiple locations*
Opportunity to include team members / clients / family / pets!
Posing and expression coaching throughout your photoshoot
50 images
created with your brand strategy and your ideal client in mind
A proofing gallery
to give you control of your image selection
*Subject to hire and travel fees
+Option to add professional hair & make-up
What to expect
1. CONSULTATION
We'll schedule an initial chat on the phone or in person to get an overview of what you want to achieve and answer any questions you have about personal branding sessions.
3. PLANNING
Based on the outcome of your brand discovery, we'll develop a photoshoot plan to visually tell your brand story and strategically cover all the content you need.
In other words, we'll design a photoshoot unique to you and your brand goals - from locations to must-have shots, colours, emotions, outfits, props, lighting, etc.
5. PHOTOSHOOT
Your photoshoot will be relaxed and intentional. I will offer plenty of direction to take away whatever’s been getting in the way of you stepping in front of the camera — self-consciousness, confusion about what to wear or how to pose, or the misbelief that you’re not photogenic!
2. DISCOVERY
We'll go through a meticulous discovery process that will help define what your brand stands for, what makes you unique, who you want to work with, what you need images for, and what they should say about you.
4. FINAL DETAILS
A few days before your shoot, we'll confirm your photoshoot schedule and you'll receive my prep guide to get you ready for your shoot.
6. YOUR IMAGES
Within a few days of your photoshoot, your images will be ready to choose from a proofing gallery. I will then edit your chosen images and they will be delivered in a private gallery within 10 days. Cropping and custom resolutions optimised for Instagram, LinkedIn, or Facebook are available on request at no extra cost.
In preparation for my branding photoshoot we spoke about my business and what I wanted to get out of the photos. From this Elodie produce a brilliant plan, scouted out some fantastic venues and gave some advice on outfits to wear. I really felt like she had taken the time to understand my business as well as the look and feel I wanted from the final images.
During the shoot Elodie was a true professional, lovely encouraging comments and subtle instructions on how to stand, tilt my head etc to capture the best, most flattering shots.
As a rule I don’t enjoy having my piccie taken but for the whole shoot I was at ease.
The shots themselves are not only on brand and professional but also really beautiful, which is something I never thought I would say about a pic of myself. I’m super grateful to Elodie that not only do I have some amazing images I can use for work now but I know I will also fondly look back on in years to come.
Jules, Marketing Mixology
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